Getting leads is what makes any business run. There many ways to generate leads and thanks to technology, it’s fairly simple to get warm leads. Websites are cheap, essential and can even be built by anyone nowadays. A blog is not a journal, it’s a powerful marketing tool within your website which helps search engines know what your business. It also gives people a chance to get more value from you with your tips and advice. You can also post instructional videos, put customer testimonials on your website and have a section that shows your most recent social media posts.
Create an Email List
Email marketing is still one of the top ways to generate quality leads. While it can be done without a website, having one makes it much easier to capture the leads. When a person visits your website, you offer them a lead magnet in exchange for their email address. This can be an Ebook with a detailed list of Do’s and Don’t’s or a free quote or a discount on your services. You can also use your email list to build your social media following and vice versa.
Form Strategic Business Alliances
One of the best ways to generate qualified leads is to partner up with other businesses within your niche. You can work with any local or major hardware store. Partnerships can be made with electricians, HVAC technicians or any other service you don’t provide to get you both leads from each other. You probably already know people who are successful in these fields who will work with you if it benefits both them too.
Claim Your Business Site on Review Sites
When looking for a roofer, or any other major renovation, people will dig a little deeper. They’re more willing to sift through a lot of reviews from many different companies until they find the perfect one for them. Statistics show nearly 67% of consumers say online reviews are important to their choice a business. Claiming your business listing is easy to and free, so be sure to do this for as many of the major online directories so you can be visible to even more people. Don’t ignore your reviews and respond to them with professionalism, especially the negative ones.
Don’t Underestimate The Power of Local SEO
This one can give you a boost in warm traffic because it’s from local people looking to spend money. Research shows 78% of local mobile searches result in a purchase. Your goal should be ranking high in your area. So if someone types in something like residential roofing contractor gig harbor wa, you will be there if your website and blog are optimized for that phrase. Google quickly scans relevant websites and gives a high rank to websites that are telling them they offer a specific service to a specific area. Even that gets searched 100 times a year, that’s 78 new jobs that will come from an online search. Your company might as well be thing one who closes the deals.
Utilize Social Media for Leads
With just a smartphone and a tripod, you broadcast live Q & A sessions or post a video where you answer questions from your comment section. Or you can post home improvement or tool advice for Do-It-Yourself’ers. Give your audience free knowledge and they will share it. Shares will bring you organic traffic. If your content is engaging and interesting, thousands of people will see it at no cost to you, especially if you create videos and upload them to your YouTube Channel.
Use A Storm App
This can be a very effective way to get more leads in neighboring cities. Monitor the app and when severe weather hits your area, you can run a social media ad campaign that people in your in the affected area will see. $5 a day for 5 days as a great starting place. You can also do this in your own city without needing an app, but it can give a heads-up about when hail and other severe weather is about to strike.
It’s good to try the one that you can put into action immediately. If you have a website and social media accounts already, focus on local SEO and email marketing. If you’re just starting, local for partnerships that can build your reputation. And if you don’t have a website, get one.